E-commerce Product Research Checklist

A practical starter checklist for evaluating product ideas before spending money on inventory, advertising or supplier commitments.

1. Problem & Use Case

• Does the product solve a clear customer problem or improve convenience?
• Is the use case easy to explain in one sentence?
• Can the product be demonstrated visually?

2. Demand Signals

• Search for recurring demand across relevant marketplaces and search channels.
• Check whether demand appears seasonal or consistent.
• Review customer questions and reviews to understand real buying intent.

3. Competition

• Identify direct competitors and alternative solutions.
• Compare pricing, positioning, reviews and visible weaknesses.
• Look for a realistic differentiation angle instead of copying existing listings.

4. Supplier & Cost Review

• Compare multiple suppliers where possible.
• Check MOQ, sample options, lead time, packaging and shipping conditions.
• Estimate total landed cost—not only product cost.

5. Margin & Risk

• Estimate selling price, platform fees, fulfilment, advertising and returns.
• Leave room for price changes and unexpected costs.
• Avoid relying on unrealistic profit assumptions.

6. Compliance & Restrictions

• Check marketplace restrictions and category requirements.
• Review safety, labelling, trademark and import considerations where applicable.
• Use qualified legal/tax/compliance advice where needed.

7. Final Go / No-Go Questions

• Can I clearly explain why a customer would choose this product?
• Do the numbers still work after realistic costs?
• Do I understand the main operational and compliance risks?
• Do I have enough evidence to test the idea responsibly?